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Reporting to the Director of Recruitment, ¿ìè³É°æÊÓƵ and Awards (DRAA), the ¿ìè³É°æÊÓƵ Counsellor - Student Information Systems (AC-SIS) works as part of a team in connecting the University to prospective students, parents, guidance counsellors, and others for the purpose of assisting the University to reach annual enrolment goals.

This position acts as the primary user and liaison to ensure development of annual communication plans and is responsible for the effective use of customer relation management (CRM) software tools that support recruitment and admission strategies. This position also counsels students and their parents on the university application process, assesses applications for admission and makes scholarship recommendations. The AC-SIS works with the Computing Services Department (CSD), and other Admission Counsellors and team members to continuously improve the University’s efficiency in enrolment processes.   

Position Responsibilities

Core Responsibilities

• Understand all aspects of Recruit software, including its capabilities, modules, and integration with Colleague for supporting systems aspects of all recruitment and admission procedures;
• Identify continuous improvement opportunities for recruitment and communication tools (Recruit) within university systems;
• Under the supervision of DRAA; and in collaboration with the Student Systems Analyst, develop, implement and provide procedure documentation for Recruit business processes, workflows, reports and communication campaigns;
• In consultation with Ellucian and CSD, develop business processes to introduce efficiencies into the CRM to assist with enrolment goals;
• Analyze and advise on Recruit – Colleague integration and smooth flow of admission data to relevant systems within the university;
• Advise on developing communication and/or marketing tools and materials that will fit into strategic recruitment plans;
• Create synergy between Social Media, Communication and Event modules to execute an effective communication plan. Report on agreed upon KPIs.

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• In consultation with DRAA, develop admission guidelines, policies, and procedure documentation; develop admission process and system work flows from point of prospecting to registration;
• Counsel prospective students and their parents or guardians on the university application and admission process and how to navigate the recruitment/admission system;
• Coordinate and participate in processing applications and scholarship recommendations to ensure consistency and efficiency;
• Responsible for updating, collecting and maintaining accurate data for admissions decisions;
• Identify opportunities for improvement in admissions processes and data management;
• Troubleshoot around recruitment & admission systems;
• Research and introduce best practices around recruitment and admission related processes;
• Train and assist other team members on all Recruit related systems

Marketing and Communications

• Develop recruitment messaging from marketing and communications perspective with respect to custom and automated correspondence (Recruit/Colleague) with prospective students, parents, and guidance counselors, agents and other influencers;
• Liaise with Marketing and Communications office, AC-Prospect Management, Student System Analyst and Computing Services in the development and implementation of a Communication plan pertaining to recruitment and admission efforts through automated systems. Includes coordinating and advising on marketing and communication materials (print, brochures, web sites) in consultation with DRAA and Director of Marketing & Communication’s Office.

Perform other duties as assigned